Consider including 3 elements in your title. These days every one knows that it can be important to have your researched keyword phrase included in your title. But then what do some people do? Often you'll see people stuffing their Title full of keywords in hopes that they may show up for those terms. "Keyword stuffing" is not competent SEO no matter who may think so and it's not recommended. Instead, your focus is to always create high quality, useful content that will please visitors. Your title needs to be compelling and it needs to read well and it should make sense to the reader.

Try this approach:

Use your keyword phrase up front, followed by a clicking trigger, followed by a genuine benefit that your product offers.

What do I mean by a "keyword?". When I talk about your primary keyword phrase, I'm assuming you know how to research and target the right phrase which is essential. However, If you are not sure how to do keyword research, then read this article here. If you are brand new to optimization, you may want to study one on our online SEO courses.

What do I mean by a "Trigger?" A trigger is simply an action related "reason" why someone chooses to respond. For example there are certain triggers or reasons why people will buy something. Among these are topics related to health, safety, education or learning, making money, saving money, improving appearance, losing weight, gaining status etc. 
If you are familiar with writing sales copy, you'll be aware that there are a whole list of "reasons" why someone will buy or take action.

What do I mean by a "Benefit?" This is the old "what is in it for me" factor that's essential to all salesletters.

Of course these are all good essential elements for writing a sales letter. The difference here is that I am suggesting you move these elements right up into your Title tag where you will have them visible within the search results. The result should be a Title that reads well and compels the reader to take action and choose your link over other competing links regardless of where you rank in the top 10 results or so. After all, working with Title Tags is very easy to do.

http://www.tampa-seo.com/Articles/Easy-Tips-for-Adding-some-Zest-to-your-Click-Through-Ratios.html
For Example: (I'm making these examples up on the fly) 

Maybe you are selling an e-book. The trigger would be "learning" (people will pay to learn something).
The e-book might be on how to breed rare tropical fish. Maybe the book is a fairly quick read but details important information that you can absorb in a couple of days. This could be the benefit - (the short learning time). 

So your title may read like this:
Breed tropical fish - Learn how to breed rare tropical fish for fun and profit in just 48 hours.

or get a little more specific to narrow up on the niche. Maybe it's about "angel fish"...

Breed angel fish - Learn to breed exotic angel fish for fun and profit in just 48 hours.

A few other examples of keyword plus trigger plus benefit.

Piano lessons - Learn how to memorize beautiful chords over this weekend.

Diamond jewelry - Discover how to grade color cut and clarity like a gemologist.

Okay let's play with a few other triggers ideas based on earning money:

Start a home based business - Ideal earning potential while you set your own hours

Internet based business - Start earning immediately as you work from home

Smart investments earn a second income online while you sleep.

Or triggers ideas based on streamlining a process:

Keyword research - save hours of research time and instantly find top results in only minutes

Pool heaters - eliminate energy waste and save $100 per month heating your pool

Renew your mortgage - Get an Instant quote quicker than your bank!